SUNNIES

InDesign
Spring 2024

To contrast the word “zoomies” which describes the crazy energy that causes cats to frantically run about, “sunnies” refers to a calm and relaxing area where cats embrace slow and sleepy movements. The typeface, logotype, colors, and applications bring in the angular shape of sunrays and focus on creating warmth and a cozy feeling. The brand also uses the logo symbol as a way to mark these places reflecting the territorial way of cats.

Two sets of posters. First set uses the lighter colors and photos of happy cats to show how content cats are in the sun. Second set emphasizes what happens when you disrupt cats from basking in the sun by using angry cat imagery and a greater color contrast.

SIGNAGE

Series of signs that act as a voice for the cats and their need for the sunrays. 

POSTCARDS

Postcards which invite others to come to the sunnies and relax.

STICKERS

Stickers that serve a variety of functions. Two stickers meant to act as a smaller and more portable option for signage. Two stickers that allow someone to write in the name of their cat to personally mark the space as well as two stickers with the logo symbol as a broader way to mark a place where a cat has been in the sun. 

PHOTOZINE

Mini zine with a collection of photos showing cats enjoying their own personal Sunnies.