SUNNIES
2024
Branding
Sunnies is a place-based brand identity for the patches of sunlight that cats like to bask in. Through a variety of thoughtfully designed deliverables, this brand aims to define and honor these precious cat spaces, advocating for their right to relax.
DELIVERABLES:
Brand book
Two poster sets: one capturing the peaceful, relaxed nature of cats basking in the sun, and the other showcasing the consequences when they're disturbed in their sacred, sunlit spot. 18x24in.
Signage expressing a cat’s desire to let in the light, creating sunny spots for them to bask in and enjoy. 8x12in.
Stickers acting as territory markers and mini signage. 3in.
Postcards that invite others to come and appreciate these relaxing areas. 6x4in
Photozine featuring cats lounging in these peaceful spaces. 4x6in.