ITS CHIME
2024
Motion Graphics
Web Design
Its Chime deconstructs the idea behind the clock, focusing on the analog craftsmanship rather than the actual function. This website acts as a space to take a digital break and instead bring attention to the charm of craft represented by cut paper.
Every minute, the website cycles through 60 designs inspired by the naturalistic elements in grandfather clocks. Every hour, one of these designs comes to life to the sound of Westminster chimes in a slow and simple manner. Every day, the background gradually changes to reflect the time of day.